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When your means are limited, the most valuable weapon to have in your creative arsenal is imagination – something Atlanta-based designer Sarah Watts has in spades. “We were always drawing to pass the time,” she says of her childhood. “Making things, inventing things like playhouses and creating things out of nothing. Art was a very welcome and encouraging thing for us. It was a steady passion that helped me get through the toughest times." As early as high school, Sarah’s entrepreneurial spirit drove her to sell artwork and find ways to make a living off of her creative wares. “I had to help my parents with the bills at a young age. I would sell custom posters for people, draw them as characters, and even did window painting for the holidays. That’s how I first realized, ‘Oh, this could be my career.’”

Sarah graduated with a major in illustration from Ringling College and landed her first design gig at a children’s brand designing baby clothes, but soon yearned for freedom and space to develop a style all her own. When she received an offer to design her own collection for Blend Fabrics, she took the leap into exploring her personal style and design process, and soon after, joined the team at Cotton+Steel as a founding designer. “When I got into the fabric industry, I fell in love with it – hard. And then when I met the Ruby Star ladies, the energy right off the bat was amazing… The undertone of the whole industry is togetherness and working.”

Since then, Sarah has launched a new stationery brand with her husband and daughter called Craftedmoon. It has always been a fantasy for Sarah to own a paper goods company, and she finally had the guts to make it happen. (Cat lovers, sewists and yarn collectors rejoice!) Craftedmoon specializes in eco-friendly stationery and gifts for the crafty homebody that feature relatable threads of humor, inspiring quotes and an occasional touch of darkness.
 

Florida

Tiger Fly

 
 

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Purple - Brushed Purple Velvet - Sarah Watts - Ruby Star - RS2005 13

$12.99

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Slate Gray Brushed Metallic - Sarah Watts - Ruby Star - RS2005 14M

$12.99

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Peacock - Florida Egrets - Florida - RS2023 12

$12.99

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Shall - Tiger Fly Panel - Metallic - RS2011 12M

$12.99

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Sarah Green - Tiger Fly Panel - Metallic - RS2011 13M

$12.99

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Purple Velvet - Tiger Fly Panel - Metallic - RS2012 12M

$12.99

PRODUCT  SOLD OUT

Slate Gray - Florida Cosmos - Florida - RS2028 18M

 

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Black - Florida Cosmos - Florida - RS2028 15M

 

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Magic Butterfly Panel Quilt Pattern - PSRS2011

$4.00

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Fireflies Panel Quilt Pattern - PSRS2011-1

$4.00

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Swallowtail Quilt Pattern - RSS P110G

$12.00

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Fire - Florida Shade Palms - Florida - RS2024 14M

$12.99

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Slate Gray - Florida Egrets - Florida - RS2023 13

 

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Florida Fat Quarter Bundle - 21 skus - RS2022FQ

 

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Macaron - Florida Wild Wings - Florida - RS2026 13M

$12.99

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Posy - Florida Orange Blossoms - Florida - RS2025 12M

$12.99

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Fire - Flordia Egrets - Florida - RS2023 11

$12.99

PRODUCT  SOLD OUT

Turqoise - Tiger Fly Panel - Metallic - RS2012 13M

 

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Sarah Green - Tiger Fly Panel - RS2013 12

 

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Green - Tiger Fly Brushed Metallic - Ruby Star - Sarah Green - RS2005 31M

$12.99

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Black - Florida Rock Springs - Florida - RS2022 16M

 

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Water - Rock Springs - Florida - Ruby Star Society - RS2022 13M

$12.99

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Peacock - Florida Shade Palms - Florida - RS2024 15M

$12.99

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Macaron - Florida Manatees - Florida - RS2027 12

$12.99

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Water - Florida Manatees - Florida - RS2027 13

$12.99

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Twilight - Tiger Fly Metallic - RS2014 12M

$12.99

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Peacock - Florida Rock Springs - Florida - RS2022 15M

$12.99

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Peacock - Florida Orange Blossom - Florida - RS2025 14M

$12.99

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Steel - Florida Manatees - Florida - RS2027 15

$12.99

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Shell - Tiger Fly Panel - RS2013 11

$12.99

 
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