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“The craft team is delighted to announce our first in-house range for Ella Blue, ‘Ella’s Basics’. This is a collaborative range that was generated both in house and with the input of Ella Blue’s designers. The range features vividly coloured brights, expresses our Australian roots and marries with our current designers’ lines.

This is yet another step in the growth of our label and we hope to facilitate even more exciting things for Ella in future!”

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Ella Blue - Ella's Basics - News White Gray Text - TE4005WS