MILESTONE NEW FABRIC RANGE
INTRODUCED BY KAFFE FASSETT
A master's handcrafted world of color and design
Westminster Fibers, Inc., is pleased to introduce a pinnacle new fabric range from Kaffe Fassett drawing upon his decades of experience in fashion, knitting, painting, needle arts and patchwork.
Introducing Artisan by Kaffe Fassett for FreeSpirit, a boisterous caravan of color and exotic texture in exquisite fashion and patchwork patterns. Composed of 100% premium print cottons, hand-dyed batiks, provocative yarn-dyed woven and classic Ikat fabrics, Artisan speaks to a time when hand creation included dedication, appreciation, skill and love for the art of crafting.
"When I arrived in England in the 1960s, I was struck by the use of two-color bold prints," said Kaffe Fassett. "It was a glorious time of simplicity, boldness and high colors. It still inspires me today."
Recapturing this era, Artisan plays upon Kaffe's undisputed genius when it comes to color and his ability to encourage the blending of designs that work wonderfully well together. This new milestone range from Kaffe is the perfect draw for quilter's who rejoice in his patchwork brilliance as well as the emerging market of today's sewists and makers looking to create their own unique statement in their fashions, their homes and in their lives.
"Here is the perfect program to feed your core customer who loves what color and texture brings to her quilting, to push her creativity," said Nancy Jewell, director of marketing for Westminster fabrics division. "You will now have the artistic foundation for the yet-to-be tapped maker-minded millennials as well as skilled craftspeople who enjoy creating unique hand-crafted masterpieces."
Artisan is debuting in two color-ways which were inspired by specific colorful moments from Kaffe's worldly travels. According to Kaffe, the quirky and beautiful combination of a royal blue and brown scarf in an Egyptian market was the basis of Artisan Blue. Artisan Blue features six hand-dyed batiks including a lovely mottled stripe, modern circles and life-like fronds to name a few; three yarn-dyed woven Ikats with beautifully blended colors; and six colorfully designed premium cotton prints.
Artisan Sunny, comes from Kaffe's attraction to the Orient's approach to the warm and uplifting tones of color that combine with yellow, reminding him of the vibrancy of an exotic fruit market. This color-way has seven hand-stamped batiks featuring turquoise and orange stamped chess, tonal flags in orange, brilliantly mixed lightening prints and more; brightly woven artisanal Ikats including two lovely traditional checkerboards; and nine vividly thoughtful cottons.
"My batiks have a boldness, a graphic profile that plays well with my circular cotton prints, such as Paint Pots and Squiggle, and cotton floral prints like the Embroidered Floral border and the Gerbera. It all works together," said Kaffe. "Creating handcrafted pieces does not have to be complicated or time consuming. It's all about expressing your creativity and letting the colors do their magic."
"The new Artisan collection is a true celebration of Kaffe Fassett as an individual and an artist. Coupled with our marketing efforts, the launch of Artisan will create a strong impact for Kaffe Fassett and the FreeSpirit brand," said Christine Truillet, vice president of marketing for Coats Crafts America. "Kaffe is iconic in the quilting world. The new Artisan collection will be an opportunity to broaden his following of creative and prolific makers, spanning beyond traditional quilting.